Every girl need a splurge sometimes! Splurging on a lipstick like this is worth every penny. It is $25 each but it it'll last you for 12 hrs without reapplying. Of course, applications are as desired. They are the best so far! I'm very picky when it comes to lipstick because I'm a lipgloss girl. Finally, I ran into these...they are so light to wear. You can't even feel that you have lipstick on. It feels smooth and soft when you apply. Doesn't even dry or make your lips peel like most lipsticks do.  Trust me, you'll love it!